All that hard work to gather warm leads that aren’t just random potential buyers. It takes strategy and diligence to grab their attention, provide value, and prove that your brand will solve their pain points. Generating high-quality leads is the mainstay of a good B2B marketing plan. So, establishing a robust pipeline is imperative to ensure your business maintains a steady growth rate. Businesses are always looking for exciting and innovative ways to generate quality leads. In order to generate qualified leads, you need to offer up quality content. Give those top-of-funnel leads something that’ll educate, entertain, inform, or inspire, and soon you’ll be overwhelmed with too many leads.
And now let’s take a deep dive into the top 4 lead generation marketing trends of 2021:
1. Hyper-personalized outreach with buyer intent data
B2B marketing is equipped to identify and attract qualified leads. Sales procure specific insights needed to tailor messaging to different decision-makers with different priorities. For instance, you might consider creating a personalized sales video that mentions how your business can help grow, or you might host a demo addressing specific challenges the prospects face.
2. Conquer with Automation
Automation streamlines your lead generation process and takes your efforts to altogether new heights. Automating the steps and workflows in the lead generation process allows you to connect with targeted prospects. It saves a significant amount of time that can be leveraged to find and interact with potential prospects. Sales teams need to leverage automation for tasks that can be easily automated. They spend more time on high-value tasks: listening intently to their prospects, identifying their pain points, and working together to resolve their business challenges. Machine learning and AI have made automation more human and effective.
So are you ready to take the big lead? There are different ways to generate leads, including more tried and trusted methods. You can always host a webinar, offer a free ebook download, or buy ads on social media. However, converting leads into customers and creating effective and valuable content are central peaks that every marketer has to climb. One thing’s for sure, generating high-quality leads takes the cake. Lead generation marketing trends come and go. Your ability to go with the flow, innovate, update and continually work to optimize experiences thoughtfully is what will keep you in the lead!